The Impact of Technological Developments on The Labor of Start-up Company: A Case Study of Sayurbox

Abstract

The massive development of science and technology has conceived information technology and production process that are conducted automatically. Labor market is one of the aspects that mostly impacted by technological developments. It can open up opportunities to achieve progress and prosperity. In other hand, technological developments also replace the labor with machines. The purpose of this study was to examine the impact of technological developments on the labor of start-up company. The author studied Sayurbox, a start up company engaged in agritech that closed its offline store in June 2022. This study used a qualitative methods, which included observation, indepth interviews, and SWOT analysis techniques. The results of the study are that Sayurbox store use technologies which is beneficial for store and consumer. Beside that, low-skilled workers must get training from the company and improve their skills in the future. The impact of this technological progress demands the availability of competent human resources who can drive this digital economy. The conclusion of this study is that to drive this digital economy ecosystem as the impact of technological developments, strategies need to be taken by government and private cooperation to build competent human resources. All stakeholders need to collaborate to raise the level of education and skills of the workers.