INTUITIVE AND RATIONAL DECISION MAKING, INNOVATION CAPABILITIES, TO HUMAN RESOURCES SUSTAINABLE GROWTH OF PRODUCTIVITY

Abstract

Albert Einstein (1935) stated that “...the intuitive mind is a sacred gift, and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” This paper based on the intuitive and rational decision-making approach when making decisions in the business environment. Studies to the intuitive and rational decisions of the human resources shows that the two of them is needed to create innovation capabilities. As the result, the innovation capabilities create human resources sustainable growth of productivity. This paper is conducted using secondary sources at the libraries in this subject.